Welcome to Just Posh Masks and our website and shop at For your current and any further visits to our website and use of our shop (collectively “website”), we would like to inform you about data collection, processing and use when visiting and using our service.


This Privacy Policy describes our privacy practices in plain language, keeping legal and technical jargon to a minimum, to make sure you understand the information provided. However, to achieve this objective we would like to explain you the following concepts.


General Information

  1. What is Personal Data?

Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.


  1. What is Processing?

“Processing” means and covers virtually any handling of data.


  1. Which law applies?

In principle, we will only use your Personal Data in accordance with the applicable data protection laws, in particular UK`s Data Protection Act 2018 (“DPA”), the EU`s General Data Protection Regulation (“GDPR”), and only as described in this Privacy Policy.


  1. Who is responsible?

The person responsible for the processing of Personal Data is Just Posh Masks, C/O: Event Experts UK, 213 Valley Road, Sherwood, Nottingham, NG5 3BG (hereinafter “Just Posh Masks”, “we”, “us”, or “our”). Please read this Privacy Policy together with our Cookie Policy and contact us using our Contact Form, or call +44(0)115 8559000 or write to us at the above address, if you have any questions.


  1. Purpose and legal basis of processing

In accordance with the DPA and the GDPR we need to have both a purpose and a legal basis to process Personal Data. The purposes are:


  • providing the website and shop and their functions and contents,
  • responding to contact requests and communicating with our customers,
  • providing our services, and
  • security measures.


Of course, we can only do that if we have at least one of the following legal bases or in other words lawful reasons to do so. Unless specifically described below, we typically link the above purposes to one of the following:


  • consent,
  • to fulfil our services and carry out contractual obligations,
  • to fulfil our legal obligations, and
  • to protect our legitimate interests.


General Principles

  1. Security

We have taken a variety of security measures to protect Personal Data to an appropriate extent and adequately. All information held by us is protected by physical, technical, and procedural measures that limit access to the information to specifically authorised persons.

We have also implemented numerous security measures (“technical and organisational measures”) for example encryption or need to know access, to ensure the most complete protection of Personal Data processed through this website.


Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion.


Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.


  1. Retention and Storage

We retain your Personal Data as necessary in connection with the purposes described in this Privacy Policy, and in accordance with the UK`s Statutory Retention Periods and other applicable laws for up to 6 years.


  1. Minors

Persons under the age of 16 should not transmit any Personal Data to us without the consent of their parents or legal guardians. We do not request Personal Data from minors and children and do not knowingly collect such data or pass it on to third parties.


  1. Automated decision-making

Automated decision-making is the process of making a decision by automated means without any human involvement. Automated decision-making including profiling does not take place.


  1. Do Not Sell

We do not sell your Personal Data.


  1. Special Category Data

Unless specifically required and consent is obtained, for a particular service, we do not process data that is revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data.


  1. Social Media

We are present on social media on the basis of our legitimate interest (Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn). If you contact or connect with us via social media platforms, we and the relevant social media platform are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a contractual service, if any.


  1. International Transfer

In the course of our website operation, we process data. We usually do not transfer Personal Data to countries outside the UK and the EEA. However, if we do, we ensure that processing of your Personal Data is governed by Processing Agreements that include Standard Contractual Clauses to ensure a high level of data protection.


  1. Sharing and Disclosure

We will not disclose or otherwise distribute your Personal Data to third parties unless this is a) necessary for the performance of our services for example with our web host or with our selected logistic service providers to deliver your order, b) you have consented to the disclosure for example if you send someone a personal message along with an order, c) or if we are legally obliged to do so e.g., by court order or if this is necessary to support criminal or legal investigations or other legal investigations or other legal proceedings; as required by law or regulation; if Just Posh Masks (or a part of Just Posh Masks) is sold to or merged with another company; or proceedings at home or abroad or to fulfil our legitimate interests.


Processing of Personal Data by us

  1. Log files

Each time a user accesses our website and each time a file is retrieved, data about this process is temporarily processed in a log file. In detail, the following data is stored for each access/retrieval: a) Date and time of the retrieval (time stamp), as well as the IP address of the accessing device or server, b) request details and destination address (protocol version, HTTP method, referrer, User Agent string), c) name of the retrieved file and transferred data volume (requested URL incl. query string, size in bytes) and d) Message as to whether the retrieval was successful (HTTP status code).


On the basis of our legitimate interest in a secure website, we store this data to protect against attacks for up to 7 days beyond the time of your visit. This data is analysed and required for legal and criminal prosecution in the event of attacks on communications technology. The data is deleted as soon as it is no longer required for the performance of tasks.


  1. Hosting

The hosting services used by us for the purpose of operating this website is Kinsta Inc. In doing so Kinsta processes inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of our website on the basis of our legitimate interests in an efficient and secure provision of the website in conjunction with the provision of contractual services and the conclusion of the contract for our services.


  1. Cookies

We use so-called cookies on our web site. Cookies are small text files that are stored on your device (PC, smartphone, tablet, etc.) and saved by your browser. For further information on the cookies, we use please refer to our Cookie Policy. The legal basis for the use of cookies is your consent as well as our legitimate interest.


  1. Contacting us

Personal Data is processed depending on the contact method. In addition to your name and e-mail address, IP address or telephone number, we usually collect the context of your message which may also include certain Personal Data. The Personal Data collected when contacting us is to handle your request and the legal basis is your consent.


  1. Order processing

We process your first name, last name, e-mail address, shipping, and billing address, if different, and the data related to your contract with us data to handle the contractual relationship between you and us. It is also possible for you to register for an account. For this purpose, you can choose a password together with your e-mail address, both of which will enable you to log in more easily without having to enter your data again when you make a future purchase. We store the data you enter to set up a customer account through which your orders are recorded, executed, and processed. We will hold your data for further orders as long as you have your account with us. The legal basis for the data processing is our contract and the fulfilment of our legal obligations.


  1. Payment Data

If you make a purchase your payment will be processed via our payment service providers PayPal and Stripe. Payment data will solely be processed through PayPal and Stripe and we have no access to any Payment Data you may submit. The legal basis for the provision of a payment system is the establishment and implementation of the user contract for the use of the service.


  1. Administration

We process the same data that we process in the course of providing our contractual services in context of administrative tasks as well as organisation of our business, and compliance with legal obligations, such as archiving. The processing bases are our legal obligations and our legitimate interest.


Cooperation with processors

We use content or service offers of third-party providers on the basis of our legitimate interests in order to integrate their content and services on our website. This usually requires that the third-party provider becomes aware of your IP address so that the content and services can be displayed on your device.


Below you can find a list of the relevant content and services we use along with the relevant third-party provider. We would like to ask you to review their privacy policies, which contain further information on the processing of Personal Data and so-called opt-out measures, if any.


  • Analytics and Tracking: Google Analytics by Google LLC



We use the offer of GoogleAds to draw attention to our offers with the help of advertising media (so-called GoogleAds) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. The purpose of this is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.


If you access our website via a Google ad, Google Ads will store a cookie on your device. These cookies allow Google to recognise your internet browser. If you visit certain pages of Just Posh Masks and the cookie stored on your device has not yet expired, Google and Just Posh Masks can recognise that you clicked on the ad and were redirected to this page.


We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.


Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad of ours. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that Google will find out and store your IP address.


If you do not wish to participate in our advertising personalisation or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative or AdChoices.


Your Rights and Privileges

  1. Privacy rights

Under the DPA and GDPR, you can exercise the following rights:


The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.


The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.


The right to erasure – You have the right to request that we erase your personal data, under certain conditions.


The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.


The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.


The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.


If you have any questions, please contact us.


  1. Updating your information

If you believe that the information, we hold about you is inaccurate or request its rectification, deletion, or object to its processing, please do so by contacting us.


  1. Withdrawing your consent

You can withdraw consents you have given at any time by contacting us.


  1. Access Request

In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.


  1. Complaint to a supervisory authority

You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. The supervisory authority in the UK is: The Information Commissioner`s Office (ICO) is located at Wycliffe House, Water Ln, Wilmslow SK9 5AF, UK



We may update this Privacy Policy from time to time. If we make changes to this Privacy Policy or materially change our use of your Personal Data, we will revise the Privacy Policy accordingly. This Privacy Policy was last updated on Thursday, 30 March 2023.


Who can I contact for more information?

If you would like to contact us regarding our privacy practices for any reason, please email contact us using our Contact Form, or call +44(0)115 8559000 or write to us at the above address.